Campaign Playbooks

Step-by-Step Campaign Guides

Each playbook walks you through a complete campaign — from strategy to execution. Follow the steps in order. Each step links to the exact assets you need.

New User Acquisition

Drive new signups to BotDeck from cold audiences across paid and organic channels.

1

Read the Strategy

Start with the Campaign Strategy Guides to understand targeting, budgets, and KPIs.

3

Post on Social Media

Publish organic posts across all platforms to build awareness.

4

Send Cold Emails

Reach out to prospects with email sequences.

5

Publish Content

Blog articles, press releases, and landing pages for SEO and authority.

Free → Standard Upgrade

Convert free BotDeck users to paid Standard plans ($19.95/mo) using targeted retargeting.

1

Read the Strategy Guide

Understand how to set up custom audiences of free users and the retargeting sequence.

2

Launch FB/IG Retargeting Ads

Deploy upgrade ads targeting your custom audience of free users.

3

Send Upgrade Emails

Email free users with compelling reasons to upgrade to Standard.

4

Send Upgrade SMS

Short, punchy SMS messages to nudge free users toward Standard.

Standard → White Label Upgrade

Upsell Standard subscribers to White Label ($195.95/mo) — your own branded AI platform.

1

Read the Strategy Guide

Understand the upsell strategy, audience setup, and messaging framework.

2

Launch FB/IG Retargeting Ads

Deploy upgrade ads targeting your custom audience of Standard subscribers.

3

Send Upgrade Emails

Email Standard users with White Label value props and ROI calculations.

4

Send Upgrade SMS

SMS messages focused on the business opportunity of White Label.